Exhibitor/Sponsor Resources

November 7 - 10, 2021 | Atlanta, GA

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Exhibitor and Sponsor Resources

Thank you to all of our 2021 PEERS Exhibitors and Sponsors!
 

Maximize Your Exhibiting Experience
Strategically planning for your participation at PEERS can help you get the most out of your trade show experience and help you grow your business.
PEERS is happy to provide resources to help you announce to your customers that you are part of this important industry event.

2021 Exhibit Floor Hours

Sunday, November 7

8:00am - 5:00pm - Exhibitor Move-in
5:00pm - 6:30pm - Welcome Reception & Exhibits Open
 

Monday, November 8
10:00am - 10:30am - Coffee Break in Exhibits Area
12:00pm - 1:30pm - Lunch & Exhibits Open
3:00pm - 3:30pm - Refreshment Break in Exhibits Area
5:00pm - 6:30pm - Reception & Exhibits Open

Tuesday, November 9
10:00am - 10:30am - Coffee Break in Exhibits Area
12:00pm - 1:30pm - Lunch & Exhibits Open
3:00pm - 3:30pm - Refreshment Break in Exhibits Area
5:00pm - 6:30pm - Reception & Exhibits Open
6:30pm - 9:00pm - Exhibitor Move-out


 
PEERS Exhibitor Service Manual

The PEERS Exhibitor Service Manual is a resource and reference guide to help you prepare for a successful show.  Please pay close attention to deadline dates when ordering products and services so you don't miss out on any discount pricing.

PEERS 2021 Exhibitor Service Manual

Online Ordering Manual

 


PEERS Banners and Email Signature Images
Announce your participation in PEERS by displaying PEERS banners on your organization's website and/or within an email. Your staff can also include a PEERS signature image with their emails to reinforce your participation in the event and to invite your customers to visit you.
     
PEERS 2021 Banner (650 x 117) PEERS 2021 Email
Signature Banner - "Visit Us"
PEERS 2021 Email
Signature Banner
PEERS 2021 Coming Soon Coming Soon
     

 


Invite Your VIP Customers

Let your customers know that you value them and send them a personal invitation to visit you at PEERS 2021.  Highlight any new products and/or services you will be exhibiting and make sure you follow-up with them.

PEERS 2021 VIP Card

Click here to download this easy fillable VIP card and send to your valued customers!

 


Tips for a Successful Exhibiting Experience

 

  • Engage in social media
    Use the PEERS hashtag (#peers21) on Twitter and post that you are exhibiting as well as what you are promoting.  If your organization has a Facebook page, announce your participation on it and post often about what you will be highlighting/offering at the event.  Also, like the TAPPI's Facebook page.  Other social media outlets can include Instagram, Linkedin, Pinterest, YouTube, and Flickr.
  • Pull a crowd to your trade show booth
    An interactive display, such as a quiz or game on a computer, a contest draw, or a scheduled demonstration can quickly draw people's interest.
  • Have a stock of promotional items that you can use as giveaways at your booth
    Small items that people can take away and use (while being reminded of your business) are best. Be sure you place these items in a location where people will have to walk into or through your trade show display to get them.
  • Use a prize draw or contest
    A prize drawing or contest is a great way to collect contact information from booth visitors. You can give away promotional items to encourage people to participate.
  • Actively engage trade booth visitors
    Give people who approach your trade show display a friendly greeting and be sure your body language is friendly. Chat with booth visitors and welcome their questions.  Be prepared to offer specific solutions to their questions.  You want to draw people in without intimidating or overwhelming them.
  • Have plenty of promotional literature on hand
    You'll want to have plenty of flyers and/or brochures as well as order forms, price sheets and business cards that you can hand out to booth visitors. Make it easy for them to find the information on your business later.
  • Have your trade show booth manned at all times by a knowledgeable person
    Someone has to be there to greet browsers, engage them in conversation, and take their questions.
  • Get out from behind your booth and get off your phone/computer
    Don't sit behind your table and have attendees stand and look down at you.  Get up and engage! Also, get off your phone or computer.
  • Follow up promptly
    Follow up with contacts and leads you made during the trade show as soon as possible. The faster you contact them, the more your business will stand out from the rest.

Let your customers know that you are part of PEERS 2021 and a leader in the industry

Click here for exhibitor and sponsor details for PEERS 2021